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The Pandemic Effect on TikTok
When the COVID-19 pandemic struck in March 2020, the world came to a stop. It completely shifted the way people were interacting with each other. As a society, we could no longer connect the same way...
View Article6 Influencer Marketing Tips Every Restaurant Should Know
As influencer marketing continues to take the world by storm, industry leaders must learn to embrace this strategy in every way possible. The restaurant industry, specifically, can benefit from...
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A History of Social Media Influencers
Over the past decade, the influencer industry has boomed. From mommy bloggers to TikTok stars, the influencer marketing industrial complex is constantly evolving. Social media influencers have created...
View ArticleWhat The Media Gets Wrong About Influencers
Influencer culture certainly has taken the world by storm. Over the past fifteen years, social media has given people the opportunity to upload their lives to the internet, share, and connect with one...
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Building A B2B Influencer Marketing Strategy For Your Business
When it comes to modern B2B digital marketing, the industry has seen quite a few major changes in the last few years alone. With more competition comes more paid advertising endeavors, often with less...
View ArticleBeginner’s Guide: Nano, Micro, Macro, Mega Influencers
Over the course of the last decade, influencer culture has boomed. It’s no longer just celebrities influencing the world, there is a wide range of influencers. All of these different influencers...
View ArticleHow to Utilize Hashtags to Your Advantage
Hashtags are an integral part of social media. Users across the globe utilize them to connect with a wider audience. But, do you know how to use hashtags to further grow your reach and cater to your...
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How Influencers Drive Holiday Shopping Sales
Coming out of the 2020 COVID-19 pandemic, the 2021 holiday season will be one to prepare for. With such an uncertain year behind us, brands and retailers need to adjust their sales tactics in order to...
View ArticleHow to Boost Your Engagement on Instagram
Instagram is certainly one the most popular platforms for influencers. Brands love working with influencers on Instagram because of the analytics available to demonstrate performance. Since Instagram’s...
View ArticleCommon Myths About Social Media Influencers
Over the course of the last fifteen years, influencers have infiltrated pop culture and the world of social media. These social media influencers have taken the opportunity to share their lives with...
View ArticleHow Transgender Influencers Use their Platforms to Inform, Educate, and Inspire
Social media has made great strides in terms of promoting diversity and acceptance, with platforms like Instagram and TikTok bringing transgender influencers millions of followers. From beauty guru,...
View ArticleUsing Social Media Influencers to Launch New Products
Influencer marketing has proven to be an extremely useful tool for brands to reach new audiences. Social media influencers have the ability to reach a brand’s targeted audience, most of whom have...
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How to Find Your Niche as a Social Media Influencer
The growth of influencer marketing over the last decade has proven that being a social media influencer can be a financially-rewarding career choice. The influencer industrial complex has grown to be a...
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An Inside Look at Influencer Relations Professors
Influencer relations has proven to be both a lucrative and skyrocketing business over the last decade. Influencer relations agencies and talent management companies have been popping across the globe....
View Article4 Things I Learned About Influencer Marketing
Over the course of the summer, I had the opportunity to learn more about influencers and influencer marketing than I would have ever thought. As a communications intern for Find Your Influence, I had...
View ArticleHow Brand Ambassador Programs Can Lead to A Career in Influencing
Starting an influencer career can be a very daunting experience as it’s such a massive business with millions of influencers across multiple platforms. Joining a brand’s ambassador program can be a...
View ArticleGrow Your Tech Brand With Influencer Marketing
The tech sector is growing at a rapid rate — there’ll be 75 billion connected devices in the world by 2025, a recent IDC report reveals. For tech brands desiring to stand out in an increasingly...
View ArticleWhat I Have Learned While Sourcing Influencers
Over this past summer I completed a Communications internship with Find Your Influence. This allowed me to develop a deeper knowledge and understanding of influencers and influencer marketing. Through...
View ArticleWhy Brands Should Use Influencers for Black Friday and Cyber Monday
The holiday season is a busy time for many of us. A time for gift giving, spending time with family, and also a time for deals. Many businesses utilize Black Friday and Cyber Monday to offer...
View ArticleAttention Brands! Usage and Exclusivity are Critical in Influencer Negotiations
When Influencer Marketing first came to life more than a decade ago, the influencer community was primarily centered around everyday women who often shared many details of their everyday life. It feels...
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